Over 300 billion emails were sent through their platform in 2020.
Mailchimp is a well-known brand and one of the biggest names in email marketing. To narrow your choice a little, we’ve pared the list down to four of our favorites. There are a lot of free email marketing providers out there. Can you track opens and clicks? What about A/B testing? Our top picks: Best free email marketing tools Your email analytics dashboard is arguably your most important email marketing resource.īefore you select a plan, consider what kinds of analytics and reporting it offers. If you’re new to email marketing, you might be surprised by how much you can learn by studying email performance metrics. Find out how that will look before you settle on a provider. Most email marketing providers will include their logo on emails sent with their free plan. Make sure you can customize templates with your brand’s colors, logo, fonts and imagery. How easy is it to customize designs to your brand?Įmails are an important tool for building your brand identity. Make sure you like them, and that they’re easy to work with. Unless you can create your own HTML emails, you’ll need to rely on your email provider’s templates. Before committing to an email marketing tool, ask yourself these questions: Do the templates look good? The emails you send represent your brand, so it’s important they paint it in a good light. This model works best for highly targeted campaigns that go to only a handful of subscribers. With plans like HubSpot’s, you get as many contacts as you want (up to a million), but the number of emails you can send per month is much more restricted.
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This is the model that works best for most companies looking for free email marketing tools. With providers like Mailchimp and Sender, you can have up to 2,000-ish contacts and email them a few times a month. These numbers boil down to essentially two types of free plan.
Here’s an overview of the free email marketing tools we’ll cover in this article and their limits. Providers set limits within each price category, and free categories are (unsurprisingly) the most restrictive.īut these limits vary a lot from provider to provider, making it hard to compare plans. The biggest difference between paid and free versions of email marketing tools is how many emails you can send. If you decide a free email service is the right choice for you, the next step is to pick a provider. Anyone with a bigger email list should opt for a paid plan instead. Here’s a good rule of thumb: The free version is a good option if you have fewer than 2,000 subscribers (and don’t mind having the email platform’s logo on your emails). In that case, a free email marketing service might be all you need. For many users, that price bump is worth it to unlock all the features of a full-service platform.īut if you’re just getting started, maybe you want to dip your toe in the email marketing waters before you reach for your wallet. Paid versions are still relatively affordable, starting at $10-20/month. Should you use a free email marketing tool?įree email marketing tools aren’t the right choice for everyone. This article will cover everything you need to know to find the perfect email marketing platform – and highlight some of the best free email marketing tools available today. How can you tell if the free version is enough for your marketing needs? And just as importantly, how do you sift through all the options to pick the right one? In many cases, these free versions offer more than enough features for basic email marketing. Some of the world’s best email marketing platforms offer a pared down version of their tools for free.